Custom Digital Label Printing - Pros and Cons

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The good, the bad and your custom printed labels

Digital printing - pros and cons to consider

Are you wondering what are the pros and cons of custom digital label printing? Keep reading our entry to discover whether it's worth investing in this solution!

Pros of digital printing for labels

Smaller quantities

Since custom digital label printing does not require plates and the prepress time is less by virtue of the digital process, the initial setup cost is minimized which makes it more cost-effective to print a short run of labels. This is ideal for small businesses, startups, labels with multiple, unique versions or labels with dates or elements that will change frequently.

Design options

When discussing the pros and cons of custom digital label printing, it's crucial to mention that digital presses enable full-color, vibrant CMYK printing, as well as custom shapes and sizes at a fraction of the cost to produce these labels via the flexographic method. Registration is much tighter and gradients are smooth and seamless. Graphics can be supplied in either high-res raster or vector formats, which is helpful for those working in Photoshop (although vector is always the preferred format for print output)

Faster timelines

Custom digital label printing is usually faster than flexo CMYK or multiple spot colors because plates do not need to be created and there is less set up time at press.

Less waste

Due to the precision and functionality of digital printers, it&#;s easier to arrange unique sizes and shapes to fit the material within the web thereby reducing substrate waste.

Cost

When looking for a digital label printing company, it's worth noting that although custom printing is never &#;cheap&#;, digital printing can produce four color process labels for less cost than flexo CMYK labels. CMYK flexo plates are expensive and there is more time spent by the press operator to prepare them for printing.

Cons of digital printing for labels

Color variance

Due to the nature of CMYK printing, color output can vary from printer to printer and run to run, so there may be ink shade differences on labels from different digital printers or even on repeat orders from the same printer. Press operators can color test and make adjustments to ensure consistent output and match specified PMS colors, but if color is paramount to you, be sure to provide a printed sample or the PMS values for your label. It&#;s important to match custom digital label printing to print and not rely on computer screens for accurate depiction of color.

Fewer substrate and ink options

Although many paper and poly options exist for digital printing, the full gamut of substrates that are available for flexo printers may not be available for digital printing for labels. As well, metallic inks that are achieved through foil or resin are not compatible with most digital printers. If what you desire is a full color label with a shiny copper leaf, this would have to be produced on a flexo press, and it will be pricey.

Digital printing for labels - the takeaway

Digital printing for labels has both pros and cons, therefore, before making any decisions, you should analyze your business needs and choose an option that suits you best. If you aren't sure what to do, contact our specialists! They'll be more than happy to help you.

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Labels vs. Custom Printing, What You Need to Know about Each

The items you sell are only one-half of the total product you are offering. The other half is the packaging that the item goes into. However, you can&#;t just stick your products into unmarked packaging bags because no one will know what&#;s stored inside. You need some way to add your brand information and logo to the exterior of the packaging. You have two options: labels or custom printed packaging. How do you know which you should use for your business? Consult the following guide to learn the pros and cons of the two branding options.

Pro #1- Cost-Efficient

Labels and stickers are the cheaper of the two branding options, and for some businesses, that is the end-all-be-all. However, there is a high amount of variation in the labeling industry that can drastically affect the price. One color, paper labels will be tremendously less costly than holographic multi-color vinyl stickers. Do you want your label to be glossy, matte, or somewhere in between? The additional bells and whistles all add to the overall cost. The general trend is that the cheaper you go, the worse it will look. Decide how much you're willing to spend to improve your brand&#;s image, and move on from there.

Pro #2- More Room for Variation

Due to the lower cost and the lower minimum order quantity for labels, you can create more variations of designs than you could through custom printed packaging. If you own a tea business and want different packaging designs for each of your flavors, then labels would be the way to go. Lower MOQ's make it possible to have custom labels for each of your product types. It also allows for quick customization. You can swap the color of your packaging for seasonal trends or events but still use the same label.

Pro 3#- You Can Do it Yourself

If you have a Cricut or a printer you can design and print labels from the comfort of your home or office. Even if you lack the right machinery, you can easily order custom stickers online. The freedom to do it yourself is appealing to some businesses looking to be completely self-reliant. It can also be more cost-effective to print labels yourself.

Con #1- You Have to Do it Yourself

Unless you are paying someone to apply the labels for you, you are going to have to individually apply each of the labels to your packages. This can be a time-consuming and tedious task if you have a large inventory. The human element in the process also increases the chances for mistakes. The label can be placed crooked, upside down, or in the wrong size. The result is then a wasted sticker and a ruined package. If you are running your business yourself, applying the labels can be a days' worth of work that could have otherwise been spent doing something more productive.

Con #2- Requires two Separate Purchases

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When you split the labeling and packaging process, you will then have to deal with two separate purchases, and maybe even two separate businesses. You will have to repeatedly check to make sure the labels are the right size for the packaging. Mistakes can be made if you are dealing with two separate companies who do not know the exact dissensions of the other product. You can also quickly be placed in a situation where you have the labels but are still waiting to receive the packaging. Dividing the two processes will inevitably lead to stress and confusion.

Con #3- Labels Wear Off

Whether it be through abrasion, moisture, or handling, labels will eventually fall off or tear. Nothing looks worse than a ripped sticker with the residual glue still stuck onto the package. That just screams cheap and low quality. The highest-end glossy vinyl stickers are still not 100% waterproof, so any contact with moisture will degrade the look of your branding.

Con #4- Labels Looks Unprofessional

Think of the top brands on the market or any product in the supermarket. All of these products have custom-printed packaging. That is because stickers are just less professional. Stickers are fine for your farmer's market or start-up products, but if you want to break out in the major leagues and package your products like a legitimate business, then you need to ditch the labels.

Pro #1- It's Easier

Design your package, receive your package, fill, and sell. That's all you need to do. With custom printed packaging, you don't have to worry about preparing the package. Now, all you have to do is add your product. Your brand information and logos are ready and waiting for your customers to see. No placing stickers, no adding labels, just fill and seal. Also, by getting your packages and printing from the same spot, you know that the design will work on your packaging.

Pro #2- It Lasts Longer

Unlike labels or stickers, the printing on your custom bag is as durable as the bag itself. When you use waterproof bags like our metalized film or aluminum bags, the custom printing will be equally as resilient. The printing can't peel off or wrinkle, and it will still look great for much longer than labels can.

Pro #3- It Looks More Professional

Every legitimate business uses custom printed packaging. That is because custom bags exude an air of quality. When a brand has designed and created its packaging, you know it cares about its image. That concern then also extends to the quality of their product. A premium package signals a premium product stored inside.

Pro #4- Custom Printing can be combined with Labels

Each of the two branding methods has its benefits. So, why pick one over the other? You can easily design your package with custom printing and leave a space to place labels. You can add your logo and brand info on one side of the bag, and place a label for the unique product type on the other side. This way you get the professional look of custom printing, with the customization and versatility of labels.

Con #1- Price

Custom printing can be more expensive than labels. However, there is also room for variation for price-sensitive businesses. Single-sided, one color printing is going to be the most affordable option. However, if you want a more colorful and cohesive look, you can spend a little more on double side multi-color print.

Con #2- Less Room for Variety

Custom printed packaging has a higher minimum order quantity than labels. At QQ Studio, our minimum order quantity for custom printed bags is . This means you have to be committed to your design. You also need enough inventory to utilize all the packages. Changes and alterations in the design cannot be easily made when you are printing custom packaging.

Consider this list of pros and cons before you decide on which branding method you will choose. If you are interested in custom printing, visit our page to begin the process of creating your own fully personalized packaging bag. For more information on the sales process, consult our blog on direct and indirect distribution channels. QQ Studio is here to ensure that your products are spread far and wide, all while looking the best they possibly can.

QQ Tip- Combine custom printing and labels to get the professional look of personalized packaging, with the versatility of stickers.

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