5 Must-Have Features in a Creative Packaging Solution

To make their product stand out, brands must choose creative packaging. Buying products from almost every industry has always been challenging, thanks to contemporary store shelves offering quality goods. However, with variety comes competition. To make your product visible to potential customers, the marketing segment must establish an effective strategy, which includes advertisements and communication.

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Amongst many factors that help customers make buying decisions, packaging stands on top, although it gets overlooked. Remember that creative packaging is an excellent idea to make your product stand out on the store shelf. In this era of modern commerce, packaging is more than just a protective layer for products; it has become a vital tool for brand identity, consumer engagement and sustainability. With more and more businesses aiming to make a lasting impression, understanding cutting-edge packaging solutions is paramount. Read on to uncover their basics, significance, benefits and five innovative trends that are shaping the future of packaging.

UNDERSTANDING PACKAGING SOLUTIONS

Flexible packaging solutions exhibit an advanced approach to packaging, delivering convenience, versatility and sustainability and comprising materials such as flexible films, bags and pouches. These solutions adapt to different sizes and shapes, improving product protection while lowering environmental impact. Being lightweight and space-efficient, flexible packaging is crucial in supply chain logistics, reducing shipping expenses. Their customizable designs cater to diverse branding requirements, extending a compelling visual appeal. As a sustainable alternative, flexible product packaging lowers waste through recyclable and compostable options. Innovative packaging is one of the key players in the packaging industry as it helps meet the latest customer demands and standards.

ADVANTAGES OF CHOOSING CUTTING-EDGE PACKAGING SOLUTIONS

Better Brand Recognition 

Innovative packaging solutions give you a canvas to express your identity and values. Via creative logos, designs, and color palettes, you can establish a unique visual presence on store shelves, compelling customers to try your product. Enhanced visibility helps with brand recognition and instills consumer loyalty.

Better Product Protection   

Protecting the enclosed item against environmental elements like light, moisture, and physical damage is one primary function. Cutting-edge or creative packaging solutions use advanced materials and components to improve protection, ensuring the product arrives pristine. They help preserve the product&#;s quality while lowering the chance of returns and waste.

Environmental Sustainability

With ever-growing awareness amongst buyers about environmental problems and challenges, more and more customers are opting for green packaging options. Innovative packaging solutions include using recyclable materials, biodegradable options, and anything to lower packaging waste. Preserving our planet is just as important as protecting the content within. Adopting such green practices aligns with environmental concerns, improving your brand&#;s reputation.

Customer Engagement

Product packaging is the first point of contact with customers, and a compelling design can drive their attention. Interactive packaging, QR codes and augmented reality elements allow brands to engage with customers beyond sales. This helps create a lasting and pleasant experience, building a stronger connection between you and your audience.

Affordability & Supply Chain Optimization  

Choosing innovative packaging solutions is cost-effective throughout the supply chain. Being light-in-weight and efficient packaging materials help lower shipping expenses, and intelligent packaging features optimize inventory management. These efficiencies benefit the bottom line while contributing to a healthy and sustainable supply chain.

5 INNOVATIVE PACKAGING SOLUTIONS

Smart Packaging

Innovative packaging features cutting-edge technology to improve the functionality of conventional packaging. This includes QR codes for product information, sensors to track product freshness, and RFID tags for authentication and tracking. For instance, a food package with an intelligent label offers real-time information about the product&#;s shelf life, ensuring customers make informed decisions.

Edible Packaging

Edible product packaging is a fantastic solution that addresses the impact of conventional packaging materials. From natural substances such as starch or seaweed, edible packaging can be consumed with the product or decompose naturally, lowering waste. This innovative approach fits right with the increasing demand for sustainable packaging solutions.

Biodegradable Materials 

Conventional plastics have long been a concern for their environmental impact. Cutting-edge product packaging includes using biodegradable and compostable materials such as mushroom packaging or cornstarch plastics. These materials break down naturally, lowering the long-term ecological footprint of product packaging.

Minimalist Packaging

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This particular packaging focuses on the &#;less is more&#; concept. By lowering excess packaging and using clean design, businesses can appeal to eco-friendly-conscious customers. Minimalist packaging contributes to sleek and modern aesthetics and highlights its commitment to sustainability, reducing waste and resource usage.

Interactive Augmented Reality Packaging

AR packaging creates an immersive customer experience by bringing you the best of both worlds. Using smartphone applications or AR glasses, customers can interact with packaging aspects, unlocking content, games and product information. This intelligent technology helps improve customer engagement while extending a platform for brand narrative and storytelling.

ENDNOTE

The world of packaging is undergoing a transformative revolution driven by innovation, sustainability, and the desire to create memorable consumer experiences. Understanding the significance of packaging solutions goes beyond mere protection; it is a strategic tool for brand differentiation, environmental responsibility, and enhanced consumer engagement. As businesses navigate the ever-evolving market, embracing innovative packaging solutions will meet consumer expectations and position them at the forefront of industry trends. The future of packaging is exciting, dynamic, and filled with possibilities that extend far beyond the traditional confines of a box. Have requirements for innovative packaging solutions? Connect with us to share your vision, needs and budget.

ABOUT FIELD PACKAGING SOLUTIONS

Field Packaging Solutions (FPS) acquires, invests in and operates small to medium-sized manufacturing businesses in various packaging industry segments, including, but not exclusive to, polyethylene extrusion and bag converting, adhesive laminating and flexible packaging and specialty label conversion. We actively seek additional companies to add to our current platforms, including the abovementioned industries, folding cartons and paperboard.

As different products sit next to each other on the store shelf, what makes one product sell better than another?  The answer is: packaging.  When consumers go shopping, they are looking for a positive experience, from the time they enter the store, until the product is removed from the packaging.  Product packaging plays a key role in the consumer&#;s experience.  There are 5 features that your product packaging must have to create a positive experience with the consumer.

Creativity and Uniqueness:
Be creative and unique with your packaging.  I love Seth Godin&#;s analogy in his book, Purple Cow.  If you drive down the road and see a brown cow, and then another brown cow, and then more brown cows, you quit paying attention to the brown cows.  But then you see a purple cow and it captures your attention.  Don&#;t be afraid to be different.  If you are like everyone else, you may go unnoticed.  Be creative and unique!

Good Use of Imagery:
Good imagery is priceless in packaging.  People love to look at pictures that help relate themselves to the product.  When you buy exercise equipment you find people in the type of condition you wish you were in.  When you buy baby products, you will more than likely find pictures of cute babies on the packaging.  Selecting the right images to connect with the consumer is one of the most important elements in good product packaging.

Product Visibility:
When possible, it is always a good idea to reveal some of the product to the consumer.  Consumers feel more comfortable with their purchase if they can see at least some of the product.  Whenever possible, show the product.

Keep It Clean:
I cannot say enough about a clean and concise looking package.  Some products do not need ten bullet points to describe the product.  Using imagery over text is preferred for most packages.  Use colors that contrast against your competitors.  Adding more text on a package is not always better.  Try to use words that reach into the emotions of the consumer.  Unique fonts are a good way to enhance branding.  Ensure that the font is legible and easy to read.

Easy to Open:
As manufacturers, we need to find that definitive balancing point between secure packaging and easy-to-open packaging.  The consumer&#;s experience is not as pleasant if they cannot easily open the packaging.  There are new and innovative ways to have both security and easy opening features in the packaging.  Ensure that your product is easy to open.

Creating a positive customer experience should be the goal of every manufacturer.  Implement the 5 elements listed above to create a positive experience that the consumer will remember.

For questions or more information on how you can implement these 5 features into your packaging design, contact Brian Pankratz at Mercury Plastics, Inc. ()

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