How to create your makeup brushes line

More than an accessory, the makeup brush is now a must-have in our bathrooms.

If you want to learn more, please visit our website.

You are a cosmetic brand, a beauty influencer, a fashion brand, a makeup artist or a spa or hotel manager, and you want to increase your business? You want to launch your own make up brush range but you don&#;t know where to start?

Follow the guide, offered by Taiki - makeup brushes manufacturer for more than 50 years!

Step 1 - Preliminary work before designing your own custom makeup brushes

Know the product

First, a quick technical introduction. A makeup brush is composed of 3 parts:

- Handle: allows the customer to hold the tool correctly, to control the gesture
- Tuft : from natural or synthetic fiber, picks up and applies the makeup formula
- Ferrule: traditionally links handle and tuft part, creating the hair shape

Determine the quality level

Depending on your market target, you may focus on super luxury products, high-end quality, or mass market level. For example, if your brush range is for a makeup artist, you need a brush that can resist to professional cleaning products many times a day. This choice will guide the material types that will compose your tools.

At Taiki, we focus on final quality of the brush, whenever it&#;s a premium or standard product. Here are the points you should check when you evaluate a brush :

- Manufacturing quality : make sure the brush is well assembled. Does the handle come apart when you pull on it? Does some fiber break or come out of the tuft when you use the brush? Does it resist to your standard cleaning protocol?

- Application performance : make sure the feeling and the makeup result meet your expectations. Does the hair correctly pick up the formula? Do you see uneven lines and marks on the skin after application, or a uniform result? Is the fiber itchy, soft, or ultra-soft ?

Sustainability expectations of makeup brushes

If your brand is committed to planet preservation, you may look for eco-conscious makeup tools solutions: natural materials, recycling, upcycling, eco-design, vegan makeup brushes&#; Your guidelines will be very important for the designing process.

Range overview

How many makeup brush references do you need? Is it a complete professional brush range, or a short travel brush set ? You will have to determine if you want to cover all areas (eyes, lip, face, even body), or focus on a specific part.

Select an ODM makeup brush supplier

Even if you already manufacture cosmetic products in your own factory, you will need a private label subcontractor to produce your custom brush range. It&#;s a very specific know-how, where products are handmade: it requires a highly qualified work force with experience. You made it to our website, it&#;s a good start !

You are now ready to take the best decisions to design your own custom makeup brushes. Let&#;s see together how we can create a unique makeup brush line for your brand.

Step 2 - Makeup brushes creation with your private label brush manufacturer

Depending on the ODM makeup tools supplier you will work with, more or less options are available to you. You can either work from a standard brush catalog from the manufacturer, pick up the references and add your logo.  Or you can develop your makeup brush range or makeup brush set from scratch: you send a brief of what you want, and eventually the benchmark products if you are inspired by accessories already in the market.

What choices do you have to make to develop your customized beauty brushes?

Brush handle 

It will give the global look of your makeup brush range or set. What kind of shape and material are you looking for ?

More common materials are wood and plastic, but aluminum is also possible. Wooden handles allow to use a natural material, that can be FSC certified, and are suitable for simple, cylindric shapes. Plastic handles are injected, thus allowing complex shapes that are not achievable with wood. If you are looking for ecofriendly plastic solution, turn to biobased plastic, like our bioresin makeup brushes, that upcycle industrial waste of rice, coffee or tea, to decrease petrochemicals use.

Then, determine color and decoration, with logo laser engraving, silk-screening or hot stamping.

Ferrule 

Commonly in aluminum, you can choose the shape (straight, or with a ring) and the color you want : metallic gold, silver, or even matt color match with handle. For an ecodesigned makeup brush range, aluminum ferrule can be totally removed, so the brush is made from one single piece of wood. And to go even further, ferrule can me made of wood and allows to have interchangeable heads to use on one single brush handle.

T

uft 

The most important part of each makeup brush is the application head. It will determine the makeup application and results.

Choose the shape of each reference: pick up from standard makeup brush catalogue, take inspiration from benchmarks, or just describe your desired shape or makeup result.

Then, choose one or several fibers. Originally, brush tufts were made of natural hair of animal origin, mainly goat, pony, or marten, with high application performance. The "cruelty-free" awareness and the rise of veganism have led the market to turn to 100% synthetic bristles in PBT or nylon, with different grades and makeup performances, from standard to premium. If you are looking for vegan hair but more natural, we recommend Naturlon 60, a vegan fiber, made of 60% bio-based material, reducing the petrochemicals proportion.

For more information, please visit bodesi'.

At last, determine the color, from 1 to 4 tones.

Packaging

Makeup brushes can come with a hair protection or can be packed into cardboard box or pouch. The best packaging solution will be tailor made for your brush line or brush set.

Once all these steps are complete, makeup brush manufacturer will submit drawings and samples from factory for validation.

And if you hesitate, we can help you to create the best brush for each application or formula, thanks to our long experience in makeup tools development! We study any project from 5 000 pcs per brush reference.

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A domed foundation brush is a great beginner tool for achieving a smooth, airbrushed finish to your complexion. The domed shape allows for easy maneuvering around your nose and cheeks, no matter what kind of foundation or tinted product you use.    

Use short strokes for more coverage, or lighter, sweeping motions for a sheerer look. 

The dome shape of this concealer brush lets you target areas without disturbing the makeup you&#;ve already applied, like foundation. Buff the concealer with the brush's sides in small, circular motions to seamlessly blend it for a natural, flawless finish. 

So here is the official guide to makeup brushes for beginners &#; it&#;s all you need to get started creating the looks you love. 

Small Pointed Powder Brush  

A small pointed powder brush is your secret weapon for precise application and touch-ups. Dip the tip of the brush lightly into your setting powder. Use the pointed end for controlled application in targeted areas like the sides of your nose, around the contours of your lips, or to set concealer. 

A tapered powder blush brush is great for versatility when it comes to blush looks for beginners. Use the tapered tip to apply color directly to the apples of your cheeks. Then, with light, sweeping motions, blend the blush upwards and outwards towards your temples.    

This technique deposits color where you want it and buffs it seamlessly for that coveted glow. 

A contour blender brush is your sculpting bestie. Lightly tap the edge of the brush into your bronzer, tapping off any excess. Use the side to follow the natural hollow beneath your cheekbone, starting near your ear and sweeping inwards towards your temple.    

This defines your cheekbones and adds warmth. Blend everything out. 

 Dip the pointed tip into your highlighter, tap off excess. Use the tip for precise application on areas like cheekbones, nose bridge, and Cupid's bow. For broader highlighting, sweep the sides of the brush across cheekbones and brow bones.    

This brush offers control and effortless blending for all the shine. 

An all-over fluffy brush is perfect for effortless application and diffused finish. Start by swirling the brush in your powder product (blush, bronzer, setting powder) and tapping off any excess. Hold the brush loosely and use circular motions to buff the product onto your face. Focus on larger areas like your cheeks, forehead, and jawline.    

For bronzer, follow the natural contours of your face for a subtle sculpting effect. This brush is all about building product gradually &#; for a more intense look, simply repeat the swirling and buffing motions. 

The blender eyeshadow brush delivers so many great eye looks. Dip the fluffy bristles lightly into your chosen eyeshadow shade, tapping off any excess. Use windshield wiper motions (back and forth) to buff out harsh lines and blend colors together on your eyelid.    

For extra diffused blending, hold the brush loosely and move it in circular motions. To intensify color in the crease, use the brush sideways and gently press the product onto your eyelid. 

A flat packer brush packs on color with high impact. Unlike fluffy blending brushes, it deposits color directly. Lightly tap the flat surface of the brush into your eyeshadow. For maximum color payoff, pat the product onto your eyelid with a pressing motion. This technique ensures even application and intense color.    

You can also use the flat edge to apply a base shadow all over your lid for better blending of other shades. 

A smudger brush transforms your eye look by softening lines and creating a smoky effect. Start by picking up a small amount of eyeshadow or eyeliner with the tip of the brush. For eyeshadow, gently wiggle the brush in the product to pick up color without packing it on. Then, use a pressing motion to smudge the product along your lash line, upper or lower, depending on your desired effect.    

You can also use short, back-and-forth strokes to gently diffuse harsh lines. For a softer effect, buff out the product with the sides of the brush. 

Show us your artistry by tagging us #morphe and #morphebrushes on IG or TikTok. 

Want more information on Personalized Makeup Brushes? Feel free to contact us.