The 14 Best Bath Towels of 2024, According to Testing

Sep. 02, 2024

The 14 Best Bath Towels of , According to Testing

For more information on how we tested bath towels in our lab, check out our testing process below.

We tested the quality, absorbency, texture, durability, and dry time of each bath towel we tested.

When looking for a bath towel, Katie Elks , design director at Brooklinen, says to consider the GSM. "The GSM, or grams per square meter, of a towel will give you an indication of the total water absorbency," she says. "Products with a higher GSM are thicker and extremely fluffy...towels that have a lower GSM are lightweight and quick-drying."

For some, size is a priority, and a roomy bath sheet with ample fabric to wrap yourself in might be the goal. A towel&#;s weave, origins, and decorative embellishments can also be a matter of preference.

When it comes to bath linens, a lot comes down to personal preference. Some people prefer a plush, fluffy towel; others are partial to lightweight towels made of thinner materials that dry quickly.

After we washed the towel, we found that it was just as plush and soft as it was before being laundered. Keep in mind that, after washing and drying according to the care instructions, we found a few loose threads on the towel. It passed our stain test with flying colors, though&#;we couldn&#;t even find the mascara or foundation stains after washing.

We found that the Saatva Plush Towels were extremely absorbent, and we were particularly impressed by the towel&#;s dry time. Though they are thick and heavy, we found that these towels were almost entirely dry after 60 minutes.

We love that it has a brand tag that doubles as a loop, and is stitched on both sides of the towel, so one side doesn&#;t snag or stretch out with use. It measures 30 by 53 inches, which is a bit longer than traditional bath towels, though not big enough to be considered a bath sheet.

Available in three colors, the Saatva Plush Towels are made of 100% cotton that feels high quality and soft, without being too plush to absorb moisture.

The Saatva Plush Towels impressed us by being extremely soft and plush, but still scoring incredibly well when it came to absorbency and dry time.

We noticed that the towels had a few loose threads after washing.

This towel is plush and soft, but still dries very quickly.

However, the drawbacks were evident early on. Out of the package, the towels had several snags in the fabric, though these snags did not worsen with multiple washes. And makeup stains did not come out with laundering; traces of both mascara and foundation were clearly visible even after washing.

Because bath sheets can take up a lot of space in a linen closet when they&#;re folded, we liked having a loop as an option for hanging the towel on a hook. And the price for two bath sheets is quite affordable.

It's absorbent but still very quick-drying&#;it took just an hour to dry completely, which was the fastest of the towels we tested. It also held up well in our durability test, with almost no pulling or fuzzing after we abraded it with a bristle brush.

With a handsome band on one end and a loop for hanging, the Nate Home by Nate Berkus Cotton Terry Bath Towel Set is simple, modern, and attractive.

Several snags in the fabric were noticeable before we even used the towel, and makeup stains did not come out in the wash.

These generously sized and reasonably priced towels dried faster than any other towel we tested.

We liked that this towel featured a loop that can be used to hang the towel, we felt that it was flimsy and weak compared to the loop featured on the Boll & Branch Waffle Terry Bath Towel .

On top of feeling luxurious, the bath towel, hand towel, and washcloths all passed our durability test, barely showing signs of abrasion. They had no visible stains left in the fabric after laundering, and we found that they actually managed to become even softer after washing and drying.

When it came to absorbency and dry time, this set performed well and absorbed water with ease. The towels were completely dry after one hour, which impressed us, considering how plush they are&#;we had anticipated them taking longer to dry.

During testing, this towel set impressed us with its softness. Made of long staple Turkish cotton, these towels have a GSM of 600, which makes them feel dense and plush.

The soft, fluffy, high quality Crane & Canopy Plush Towel Essentials Bundle9 is our pick for the best set. This set includes two washcloths, two hand towels, and two bath towels which, considering the quality of these bath towels, is well worth the price tag. We also love that the towel set can be monogrammed, which will add a personalized touch to your bathroom.

We found that the loop used for hanging this towel felt weak and prone to tearing.

It is supremely soft, and still dries quickly despite its thickness.

At first feel, the towel comes across as a bit thin, and its woven texture looks like it could snag with regular use. When we abraded the towel with a bristle brush for a durability test, the towel pilled and degraded somewhat, though the underlying fabric did not appear stressed.

In addition to the great color options, these towels feature a loop for hanging them to dry, a lighter weight, and nice softness. The color did not fade with washing, and the towel let go of makeup stains completely, leaving no marks behind. It&#;s also priced competitively and certified by GOTS and OEKO-TEX.

Coordinating towels are a budget-savvy way to put the finishing touch on a bathroom, but it can be hard to find well-priced towels in sophisticated colors. That&#;s why we&#;re taken with the 10 high-end hues on the West Elm Everyday Textured Organic Towels , which range from pale pastels to rich darks, every last one of them stylish and attractive.

This towel is on the smaller side and it feels a little thin.

If tantalizing colors are high on your list, look no further than these gorgeous hues, all rendered in textured organic cotton.

The only issue we noticed with this Turkish towel : It wasn&#;t as absorbent as other towels, and it took a bit longer to dry&#;which might be because it&#;s so thick and dense.

This beauty also comes in an array of 15 really lovely colors (several neutrals and a few pretty blues), so you&#;re likely to find just the one to match your bathroom. It exceeded our expectations in terms of washing, durability, and overall feel, and it&#;s definitely worth the price.

This might be due, at least in part, to the long-staple Turkish cotton, whose fibers are longer and don&#;t pill as easily as other fabrics. Towels made with long-staple cotton maintain a tighter weave and smoother surface.

Both before and after washing, the Restoration Hardware Turkish Towel Set boasted major loft, super softness, and deep terrycloth loops. It didn&#;t fade or wear with a turn through the washer and dryer, and maintained its handsome appearance and dense pile. It released makeup stains with ease, and it performed well in our durability test, with no loose fibers or fuzz.

It isn&#;t as absorbent as other towels we tested and took longer to dry.

This towel wowed us with its soft, thick, plush construction that held up well during washing.

We did notice some pilling and loop breakage during the durability test, where we abraded the towel with a brush. As for value, its price is in the middle of the pack for two towels, but we weren&#;t quite sold that this pick is worth that much, especially compared to other options.

It absorbed lots of water in our testing, and it dried pretty quickly (in less than two hours), which is great considering its larger size. Makeup stains washed out of it easily and left behind no traces, and multiple washes did not compromise the towel&#;s good looks one bit. The GOTS certification means the cotton is organic and its processing was environmentally and socially responsible.

Made from GOTS-certified Turkish cotton, the Brooklinen Organic Ribbed Bath Towels stands out from the rest with its plush ribbed texture and its hefty size (about 58 x 30 inches). That puts it somewhere between a typical bath towel and the larger bath sheet&#;plenty of cotton for drying off while still small enough to fold and easily store in a linen closet.

Since our lab tested towel had a few snags, we ordered a new one for real world testing, and that one didn&#;t have any snags or threads, which led us to believe we may have gotten a faulty product the first time. After consistently using, no snags or loose threads appeared, and there were no stains after laundering.

&#;I love the high quality, the absorbency, and the great feeling on my hair and skin. I am certain that this will be my to-go brand for bath towels in the future.&#; -Better Homes & Gardens Tester

We also liked that this towel has a loop for hanging, which helped it dry faster in our bathroom. It was always completely dry by the time we went to use it again.

In addition to evaluating this towel in our lab, we also tested in the real world. After using it for a month, we appreciated how absorbent it was, and we noticed that it soaked up moisture well from both skin and hair.

After washing and drying the towel, we liked that there wasn&#;t a noticeable difference in the texture compared to how it felt right out of the box. The color didn&#;t fade at all, and the stains we intentionally added to the towel were completely removed after washing&#;we couldn&#;t even tell where they had been on the towel.

Upon first inspection, we were a little concerned with how this towel would perform since there were a few snags and loose threads. Despite these flaws, we were otherwise impressed with the 800-GSM towel during testing.

If you&#;re looking for a soft towel to cozy up with after a warm bath or shower, we loved the Cozy Earth Ribbed Terry Bath Towel during testing. Made from 60% cotton and 40% bamboo viscose, we liked how soft and plush this towel was, despiste the ribbing.

The first towels we received for lab testing had a few snags and loose threads.

Despite its soft and plush texture, it was still absorbent and was always completely dry when we went to use it again.

Appearance-wise, this is a well-constructed towel with an attractive banner that you&#;d be happy to display in a guest bathroom . It&#;s worth noting, though, that there are no other extra features or decorative embellishments, if that&#;s something that&#;s important to you. Color options are more limited, but it&#;s offered in classic neutrals like ivory, silver, and mineral.

In tests for durability, the Quince bath towel fared very well. The fabric didn&#;t develop any loose threads or snags, and the color resisted fading and discoloration. And while we did feel that the fabric became just slightly less soft, overall it remained lovely and plush after multiple washes.

Although the retailer doesn&#;t list GSM, we found this to be a medium-weight towel that felt very substantial. At 27 x 54 inches, it may not be quite big enough to qualify as a bath sheet, but it&#;s still roomy enough to feel luxurious. We found the proportions were generous, and easily wrapped around us with extra length to spare.

If you reserve the best bath towels in your house for guests, you&#;d be proud to offer them the Quince Turkish Spa Bath Towel . We loved this terry cloth towel&#;s plush texture and the soft, spongy feel of its 100% long-staple Turkish cotton.

Per the care instructions, shedding on the first wash and dry cycle is natural, and will eventually dissipate over time. We didn&#;t notice that the towel shed, but we did notice that it became slightly less soft after the first wash when comparing the washed towel to an unwashed towel. The two stains were completely gone, and we couldn&#;t tell where the abraded or treated areas were.

This towel was very absorbent, soaking up 4 ounces of water entirely with no problem. When it came to drying time, the towel showed no moisture at the end of the hour-long dry cycle, during which we left it hanging on a drying rack to air dry.

Made of 100% cotton, this bath towel is slightly longer than most standard towels at 58 inches long, with a width of 30 inches. It comes in four neutral colors, and has a hook loop for easy hanging, which we felt helped the towel dry more quickly.

Towels made with a waffle weave have a texture that is absorbent and fast-drying. Typically, they can be a bit rougher and less plush than their terry counterparts, but the Boll & Branch Waffle Terry Bath Towel impressed us by combining the two. It has a dual-texture design that features a waffle weave on one side, while the other is soft terry loops.

We found that this towel became less soft after washing.

It has a dual texture, with a waffle weave on one side and terry knit on the other.

For all this heft, one might think it would take a long time to dry, but not so&#;it was dry within 90 minutes. And it handled our abrading test with ease, with no significant changes to the towel&#;s surface or appearance. It looks and feels like absolute luxury, which makes its price for a pack of two all the more amazing. Our only complaint is that it&#;s not as soft as other towels we tested.

As a bath sheet , its size is impressive, being large enough to cover a taller person with room to spare. It&#;s thirsty, too, soaking up ample water in our absorbency test. We found that it released makeup stains with no residue left behind.

The Italic Ultraplush Australian Cotton Towels weighs in at a whopping 800 grams per square meter, making it a super dense option. It is well-made and high-quality&#;there were no loose threads, snags, or defects either before or after washing during testing.

This very large, very thick bath sheet is very well constructed, and a great value for a set of two.

Keep in mind that these towels have a 4-inch decorative jacquard chain-link dobby on both ends (which you can have monogrammed, if you choose) and we found that these were rather rough in comparison to the super soft weave.

This towel impressed us during the absorption and drying tests, passing with flying colors. Where it really shined was the drying test. Sometimes, plush towels can take longer to dry, but we found that is not the case with this towel. After 60 minutes, the towel was completely dry.

Even after we abraded the towel, we could not see any signs of wear in that area after washing. Additionally, the mascara and foundation stains were completely removed after one wash.

This towel weighs in at 800 GSM, making it one of the plushest and densest towels we tested. While some towels shed or lost the plush texture after the first wash, this towel retained its plushness and quality after three washes.

After testing, we found that the Frontgate Egyptian Cotton Bath Towel is well worth the higher price tag thanks to its softness, absorbency, and ability to dry quickly. Made of 100% Egyptian cotton that&#;s stronger and more absorbent than regular cotton, it&#;s available in multiple colors: white, ivory, khaki, carbon, pewter, steel blue, midnight blue, and sage green.

We found that the decorative bands on these towels were rough to the touch.

Overall, we were impressed with the absorbency and dry time of the towels since they have a much lower price point that other towels on our list.

While the mascara stains were completely gone after being put through the wash, the foundation stains were still slightly visible after washing. We found that it may be necessary to treat both sides of the towel with laundry stain remover as the foundation seemed to leak through.

After washing the bath towels three times, these towels felt less plush and, though there were no visible snags or loose threads, felt slightly more coarse. We found that the abraded area&#;which we caused while testing durability with 50 swipes of a scrub brush&#;was very noticeable.

This towel promised to be quick-drying, and we found that it was completely dry after an hour. Combined with the fact that it is absorbent, this would be a great towel for everyday use&#;it absorbs quickly and effectively, but also dries quickly to prevent any mold or mildew smells.

For less than $20 for two towels, the Threshold Quick Dry Ribbed Bath Towels pleasantly surprised us during testing. Made of 100% cotton with a terry construction, these bath towels have a ribbed design and come in classic colors like white, washed black, light gray, gold, and aqua. They may be affordable, but they look luxurious.

It&#;s not as durable as other options we tested, and the foundation stain didn&#;t completely come out in the wash.

Price-wise, this is on the higher end of the bath towels we reviewed, but we felt that the cost was reasonable given the quality. The only thing to keep in mind with this towel is dry time; even after two hours, the thick, plush fabric remained damp, so it&#;s definitely not the fastest-drying towel on our list.

There were some visible signs of wear after the abrasion test (the brush produced a grape-sized amount of fabric debris, though there were no holes or loose loops). We were impressed that the fabric fully repelled the mascara and foundation stains, too.

Even after multiple washes, the Garnet Hill Cloud-Loft Towel retained its high-end texture. There was only the slightest difference in softness post-wash, but overall the towel still felt very plush and cozy.

It&#;s made of long-staple Turkish cotton, a material that&#;s known for being luxurious and soft. We liked that it felt thick and spa-like without being overly bulky. The high-quality details are a selling point, too, especially the detailed border that gives the towel a stylish look and feel.

True to its name, the Garnet Hill Cloud-Loft Towel scored rave reviews for its wonderful soft-as-a-cloud texture. We appreciated the towel&#;s thickness and overall quality and felt that it was the ideal combination of plushness and softness.

It&#;s slower drying than most of the towels on this list.

The fluffy, spa-like texture of this towel made it a popular choice among us.

The mascara and foundation stains were gone after just one wash, which is impressive and bodes well for a towel that gets a lot of use day-to-day. It does need to be washed in a delicate cycle, so be sure to follow the laundering instructions to help keep it plush over time.

We loved that the quality of these towels was virtually the same before and after washing three times&#;they still felt brand new after laundering. We did note that, after abrading one piece of the towel with a scrub brush, it was slightly matted compared to the rest of the towel, but it was barely noticeable.

&#;I&#;ve tested quite a few different towels from different brands over the past few years, but this one is hands down my favorite. It has the perfect balance of being plush yet lightweight, and it&#;s always dry by the time I go to use it again. This is my main towel now&#;I get disappointed when it&#;s in the wash and I have to use a different bath towel.&#; -Brandi Fuller, shopping editor, Better Homes & Gardens

During testing, we found that this towel lived up to its quick-drying name&#;it dried in less than an hour. We were surprised by its drying efficiency, especially due to its dense and fluffy texture, which usually takes longer to dry completely.

Though this towel only has a GSM of 550, it is made with a 100% organic long staple Turkish cotton that feels soft, plush, and luxurious. We also love that these bath towels are available in 14 different colors, which makes it easy to match these classic towels to your existing bathroom decor.

The Pottery Barn Hydrocotton Organic Quick-Dry Towel is our top pick for the best bath towel because it feels and looks high quality. During our testing, we found that it absorbed water well and dried quickly as its name promises.

This towel maintains its luxurious texture post-wash and abrasion testing and does not hold onto stains like mascara or foundation.

The Bottom Line

The Pottery Barn Hydrocotton Organic Quick-Dry Towel is our pick for the best bath towel over all thanks to its thick, luxurious texture and impressive drying time. It maintained a &#;like new&#; texture after testing, staining, abrading, and washing, proving that it would be a great choice for an everyday towel.

Our Testing Process

Over the past few years, we have continuously tested bath towels to ensure we are recommending the best products for our readers. At the time of publishing, we have tested 152 bath towels. We started our testing process by laying out the towel on the table and measuring it before washing.

This made it possible to determine whether or not each towel shrank after being laundered. We also recorded fiber content, and inspected the quality and feel of the towel, noting any features, like an extra loop for hanging, piping, or edging.

Then, we washed and dried each bath towel two times, drying them once. After laundering, we inspected the quality once again, looking for color fading or change in texture. We compared the washed towels against a towel that has never been washed, and we measured the towel again.

Next, we tested the towel&#;s absorbency. We folded the towel so that the entire weight could be measured by a scale, first recording its weight while totally dry in ounces.

Then, we put 4 ounces of water into a bowl, submerging the upper half of the towel into the bowl to absorb the water. We did not wring out the towel, but we did allow any excess water to drip off for 10 seconds. Then, we weighed the towel again, recording its new weight.

Because towels are used often, we then tested how each towel handled stains, using mascara and foundation, allowing them to sit for five minutes. We then treated them with a stain remover and washed and dried them.

Next, we tested durability by laying the towel on the table and using a scrub brush 50 times. We took note of the quality of the abraded area after brushing.

Finally, we measured out 2 ounces of water into a spray bottle. We placed the towels flat and sprayed the water all over the surface. We used a moisture meter to determine the moisture level in three spots while laid out flat.

Then, we hung the towel up, ensuring there was no overlap, and set a timer for 30 minutes. We checked on the towels in 30 minute increments until the towel felt dry to the touch, using the moisture meter to record the moisture level again at 30 and 60 minutes.

At this time, we inspected the stains from the mascara and foundation, so see how well they washed out. Finally, we considered the value of the towel to determine if their quality matched their price tag.

What to Know About Bath Towels Before Shopping

Materials

The type of materials used to make a bath towel will impact the towel&#;s absorbency, drying speed, softness, and plushness. Some commonly used towel materials include:

Polyester: Although polyester towels are not very soft or plush and have low absorbency, they dry quickly. You&#;ll often see gym or kitchen towels made of polyester.
Microfiber: Commonly a polyester-nylon blend, microfiber towels are highly absorbent, very soft, and fast-drying. Because they&#;re so durable, microfiber towels are often used for cleaning.
Supima cotton or Pima cotton: These bath towels are ultra soft, plush, and highly absorbent. The downside is that they take longer to dry.
Egyptian cotton: These high-end towels are very plush, soft, and highly absorbent. The drying speed is moderate, although slower than Turkish towels. They also tend to be expensive.
Turkish cotton: As with Egyptian cotton towels, Turkish towels are considered luxurious and are usually pricey. &#;Turkey [has been] a great maker of towels for generations,&#; says Saana Baker, a textile expert with 25 years of experience. They&#;re soft, plush, fast-drying, and highly absorbent (although not quite as absorbent as Egyptian towels).
Rayon/viscose/modal: Towels with this fiber content tend to dry quickly and have high absorbency. They&#;re also very soft and plush.
Bamboo: An eco-friendly material, bamboo towels are fast-drying, highly absorbent, and soft. However, they&#;re not as plush as an Egyptian or Turkish towel.
Linen: Linen towels are highly absorbent and fast-drying. But they&#;re much thinner and tend to have a rougher texture, too.

Size

When shopping for bath towels, pay attention to the dimensions of the towel listed on the retailer&#;s website. Bath sheets are always bigger than bath towels, but there can be size variability within each, too. The average bath towel dimensions are around 27 inches wide by 52 inches long; bath sheets are larger and tend to be around 35 by 60 inches.

Size mostly comes down to preference, but keep in mind that if you purchase a bath towel that's too small for you, you may not be able to fully wrap it around your body or dry off thoroughly with it. Bigger bath towels feel especially luxurious, but they may be harder to store when folded.

Features

In addition to the material a bath towel is made of, there are a number of other features you may want to keep in mind as you shop:

Construction: Bath towels can come in a few different types of weaves, most commonly terry and waffle. Terry cloth towels are super absorbent and soft, typically made from cotton, and have fabric loops on the surface. Waffle towels have a distinctive honeycomb pattern and aren&#;t as plush, but they&#;re very absorbent and fast-drying.
Twist type: Towels can also be impacted by the way the yarns (or individual threads) are constructed and how many twists those yarns have. Some examples of different twist types you might come across include combed cotton (an extra step in the process that adds softness, but also expense), ringspun cotton (combining longer cotton fibers with shorter ones to produce bigger strands, typically resulting in a fabric that&#;s less soft and feels scratchier), low twist (the cotton fibers have added space, which adds plushness, softness, and absorbency), and zero twists (this requires higher-end cotton and results in a towel that&#;s highly plush, soft, and absorbent).
Textile certifications: You might come across bath towels that have special textile certifications, such as OEKO-TEX (this means the fabric is free from certain substances that are potentially harmful to people and the environment) and Fair Trade Certified (the fabric manufacturers help promote sustainable livelihoods and safe working conditions for farmers).
Added features: Some bath towels boast nice-to-have extras that make them feel particularly luxurious&#;for example, a loop to hang the towel on a hook or decorative embellishments such as piping or edging.

Better Homes & Gardens / Henry Wortock

Weight/GSM

Weight is a major consideration when shopping for bath towels. You&#;ll notice that retailers list their bath towel&#;s GSM, which stands for grams per square meter. This measurement indicates how light or heavy the towel&#;s fabric is: A towel with a GSM between 300 to 400 is lightweight, one between 400 to 620 is moderate weight, and 620 to 900 is the heaviest weight.

GSM can be helpful if you&#;re looking for a bath towel with a specific weight or density. If you know you prefer a thinner, lightweight towel that will dry quickly, for example, you&#;ll want to look for a lower GSM when shopping. But if you&#;re partial to a plush, cozy towel, a product with a higher GSM would be the choice for you.

Other Bath Towels We Tested

Mainstays 10 Piece Bath Towel Set

The Mainstays 10 Piece Bath Towel Set was very lightweight and absorbent, but we found that its texture made it unpleasant to use&#;it was not soft, smooth, or fluffy. It also did not wash well, turning a completely different hue after washing twice, and it showed signs of wear and tear. Because of its poor performance, we didn&#;t feel comfortable recommending it.

Nordstrom Hydrocotton Bath Towel

Though we liked how durable and well-made the Nordstrom Hydrocotton Bath Towel was, it ultimately lost points for texture. Unwashed, the bath towel&#;which is 100% cotton, OEKO-TEX certified, and available in a variety of soothing colors&#;had a soft, comforting feel. But we noticed a clear difference in fabric texture after the towel had gone through the wash. It lost some of its fluffiness, and we felt that it actually seemed like a different towel.

Parachute Classic Turkish Cotton Towels

With a relatively high GSM of 700 and excellent absorbency, the Parachute Classic Turkish Cotton Towel feels like a luxury-quality bath towel. But it wasn&#;t as durable as some of the other towels we tested. It was visibly damaged after the abrasion test and we noted that it looked noticeably duller and used after a few washes. For that reason, it didn&#;t make the cut for this list.

Better Homes & Gardens / Dera Burreson

Your Questions, Answered

What is the difference between a bath towel and a bath sheet?

The main difference between bath towels and bath sheets is simply size&#;a bath sheet is always going to be bigger. Bath towels measure between 27 to 30 inches wide by 52 to 56 inches in length, while bath sheets measure between 35 and 40 inches wide by 60 to 70 inches in length.

In addition to size, bath sheets also dry more efficiently and tend to be more expensive. Bath towels are more affordable but slightly less efficient when it comes to drying time.

Because bath towels are smaller, they may also be a tighter fit to wrap around your body; the bigger size of bath sheets can make them feel more luxurious.

Better Homes & Gardens / Henry Wortock

What does GSM mean?

GSM stands for grams per square meter and is a measurement of a bath towel&#;s weight. Although it&#;s not necessarily an indicator of quality, GSM can be helpful to determine how heavy or dense a bath towel&#;s fabric is and how long it would take to dry. The higher the GSM, the heavier the towel, as well as the softer and more absorbent it is.

&#;[GSM] is a personal preference,&#; says Baker. Some people like a cozy, heavier towel, while others prefer a lightweight, thinner towel that&#;s faster drying.

In bath towels, GSM typically ranges from 300 to 900 grams per square meter:

300-400 GSM: A bath towel with a low GSM is lightweight and dries quickly. You&#;ll often find gym and kitchen towels in this range.
400-620 GSM: This would be a medium-weight bath towel that has moderate dry time. Based on our research and testing, many of the best bath towels have a GSM in this range.
620-900 GSM: Think luxury hotel towel. These heavier-weight bath towels take longer to dry but feel incredibly plush and have an impressive ability to absorb moisture. They also tend to be the most expensive.

How can you tell if a bath towel is good quality?

When shopping for bath towels, much comes down to personal preference. Depending on what you like in a towel&#;plush or thin fabric, terry cloth or waffle weave, standard or superior absorbency&#;you&#;ll want to consider the towel&#;s materials, size, and weight. But generally, bath towel quality is impacted by fiber content, fabric weight, and construction.

If you&#;re not sure what kinds of towels you like, Baker recommends purchasing a few washcloths from different brands and using them at home for a few weeks. This can help you determine if you like the towel&#;s fabric, and whether it washes well and holds up over time.

In addition, as with bed sheets, thread count can be a useful measurement to keep in mind when buying bath towels, although retailers don&#;t list it as frequently as they do GSM. Thread count refers to the number of threads, or plies, woven into the fabric of towels in either direction.

A higher thread count doesn&#;t always mean a better towel, but it may be something to consider, especially when you think about long-term use. &#;If they&#;re a lower thread count, they&#;ll run and snag easier and they&#;ll go bald quicker,&#; says Young.

And again, while GSM is very personal&#;and high GSM isn&#;t necessarily an indicator of a better-quality bath towel&#;this measurement can be helpful to determine the towel&#;s weight or density.

How much do bath towels cost?

The towels we tested range from $19 to $89 each, though you could probably spend less and definitely spend more. Many come in sets that can include multiple bath towels, washcloths, hand towels, bath towels, and bath sheets. These often cost more&#;the sets we tested range from $55 to $100&#;but they can also be a great value.

How long do bath towels last?

&#;Similarly to bedding, you can replace towels as you start to notice signs of wear and tear, or if you notice a lingering odor even with laundering," Elks says. "To preserve the life of your towels, you should have two sets you can alternate between to lengthen time between use and laundering.&#;

With proper care&#;following the manufacturer&#;s recommendations for washing and drying&#;quality bath towels, like quality bath mats, should last at least a few years. And even after they start to fray (one of the first signs of age in a towel), they&#;re still perfectly serviceable for use in the garage, pet care, or in the yard.

Better Homes & Gardens / Henry Wortock

Who We Are

Andrea Wurzburger is a freelance writer for Better Homes & Gardens. To update this article, she spent several hours researching the best bath towels and analyzing and comparing results from our lab testing.

Kathleen Felton is a freelance writer originally from Connecticut, now living in Sydney, Australia, covering home and lifestyle for Better Homes & Gardens. To compile this list, she analyzed lab insights from our testing site in Des Moines, Iowa.

They also consulted three experts: Deborah Young, a textile expert specializing in textile science, textile design, and textile history with 25 years of experience as an educator based in Los Angeles; and Saana Baker, a textile expert with 25 years of experience and the editor-in-chief at The Textile Eye; and Katie Elks, design director at Brooklinen.

What is BHG Recommends?

Next to all of the products on this list, you may have noticed our BHG Recommends seal of approval. Products that earn the seal have been put through rigorous testing to make sure they're worth a spot in your home. We buy most of the products we test ourselves, but occasionally we are provided samples by companies if buying isn't an option. In these cases, we use the same testing criteria we use to test the purchased products.

Looking for more products that have earned our BHG Recommends seal of approval? Check out our picks for everything from picnic blankets to humidifiers.

The 6 Best Bath Towels of , Tested and Reviewed

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Few things feel quite as comforting as stepping out of the shower into a plush, cozy bath towel. The best bath towels feel like a warm, clean, enveloping hug; they also dry your body quickly and are durable enough to withstand frequent trips through the washer and dryer.

To determine the best bath towels to bring the spa experience home, we tested 14 towels for absorbency, durability, and comfort and also interviewed several textile experts, including Emily Forrest, resident towel expert at the wedding registry site, Zola. She noted you should consider size, material (Egyptian, Pima, and Supima cotton are all very fluffy), and grams per square meter (GSM), which will define how weighty, luxurious, and to some extent, how durable the towel is, when selecting your next towel set.

Our top pick is the luxuriously plush and absorbent Riley Home Spa Towel, which has a modern look and maintains its softness wash after wash. For a more traditional design, the Kassatex Atelier Bath Towel was a close contender and has the classic dobby border many people prefer in a towel.

Learn more about how Insider Reviews tests and researches home products.

Our top picks for bath towels

Best overall: Riley Home Spa Bath Towel - See at Riley Home

Runner up: Kassatex Atelier Bath Towel - See at Amazon

Best budget: Target Threshold Antimicrobial Towel - See at Target

Best quick-dry: Pottery Barn Hydrocotton Organic Bath Towel - See at Pottery Barn

Best Turkish: Coyuchi Mediterranean Organic Towel - See at Coyuchi

Best waffle: Onsen Waffle Weave Bath Towel - See at Amazon

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Best overall

Riley Home Spa Towel

The Riley Home Spa Towel has an all-around luxurious look and feel: it's generously sized, soft and absorbent, and dries surprisingly fast for its weight.

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What we like

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Heavy, luxurious feel
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Sleek, modern design
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Larger than other towels

What we don&#;t like

con icon Two crossed lines that form an 'X'.
Pricey

Specifics

Material:
100% premium fine combed Egyptian cotton
Weight:
700 GSM
Sizes:
30" x 58"; 40" x 70"
Coordinating pieces:
Washcloth, hand towel, bath mat, bath sheet

From my very first feel of the Riley Home Spa Towel, I knew it would set a standard for comfort and drying that would be hard to beat by the competition in our testing lineup. Riley Home's Spa Towels are thinner than other terry towels we've tested, but have a ton of heft that keeps them very absorbent without feeling or looking bulky. I love how generously sized they are: the standard towels are 30" x 58", and bath sheets are 40" x 70". As a plus-size woman with large hips, I was pleasantly surprised to find the bath sheet wrapped around my entire body with room to spare.

The towel comes in 17 colors and has a modern, sleek look with a minimal border. It looks great hanging from a hook (the "locker loop" for hang drying is a nice touch) and its thinner profile allows it to fold down compactly for easier storage. At 700 GSM, it was among the heaviest we tested, but thanks to its thinner profile, it still dried faster than other terry towels. As for durability, even after several washes, the Riley Home Spa Towel is plush and full, with no detectable linting or pulls in the terry loops.

"Locker loops" are one of the many thoughtful features we love in Riley Home's Spa towels, which we think are worth the high price.

Lauren Savoie/Business Insider

Overall, these towels actually make me look forward to getting out of the shower &#; they're warm, cozy, and have a satisfying luxurious weight. The only downside is that, at $60 a towel and $76 a bath sheet, they're very pricey. We'll be keeping an eye on their durability over long-term use to ensure they're worth the investment.

Runner up

Kassatex Atelier Bath Towel

Kassatex's Atelier Towels are the most dense and absorbent of all the towels we tried. They remain soft after several washes, and the hanging loops are a thoughtful touch.

Check price at Amazon

Check price at Neiman Marcus

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What we like

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Soft
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Heavyweight and absorbent
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Hanging loop
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Can be monogrammed

What we don&#;t like

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Dries slowly
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Limited color selection

Specifics

Material:
100% combed Aegean cotton (Turkish)
Weight:
800 GSM
Sizes:
30" x 56"; 34" x 66"
Coordinating pieces:
Bath sheet, hand towel, wash cloth

This thick towel is heavy and absorbent, with an 800 GSM (a measurement of a towel's weight), and takes a while to dry (about four to six hours in my experience), but it's all worth it if you want to wrap yourself in the equivalent of a comforting hug.

Made from combed cotton, which goes through an additional process that combs out shorter fibers and impurities, the towel feels soft and sumptuous. While other towels I tested got rougher after multiple washes, the Kassatex towel remained as soft as it was at first use. Even though it wasn't as plush as a close contender from Frontgate, I loved Kassatex's towel the most because of its long-term softness potential.

Kassatex's Atelier Towels are the densest, most absorbent, and softest of all the towels we tried. They're positively luxurious.

Connie Chen/Business Insider

It has an attractive dobby border &#; the decorative weave above the edge of the towel &#; that's not too big or small. If you don't like to hang your towels on a bar, each towel has a sturdy sewn-in hanging loop.

I tested the towel in the color Chalk, which was a little lighter in person than the photo on the brand's website indicated, so if you're choosing a specific shade to go with your bathroom style, keep this discrepancy in mind. The good news is that Kassatex offers 60-day free returns on non-monogrammed towels.

Best budget

Threshold Antimicrobial Towel

At just $12 for a bath sheet and $7 for a traditional towel, these Target-exclusive towels are a great buy on a budget and they come in 11 colors to match any aesthetic.

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What we like

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Soft and durable
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Absorbant
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Standard 100 by Oeko-Tex certified
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Available in many colors

What we don&#;t like

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What makes them antimicrobial not disclosed

Specifics

Material:
100% Cotton
Weight:
Not listed
Size:
30" x 54" (regular); 33" x 63" (XL)
Coordinating pieces:
Oversized bath towel, hand towel, wash cloth

For $7 to $12 (depending on the size), you can't beat the value of Target's Threshold towels. While they don't boast the same hefty weight as other towels in this guide (in fact, Target doesn't disclose the GSM of these towels at all, but it is described as heavyweight), they are incredibly soft and decently absorbent. You can choose from 11 different colors and several sizes to find the best option for your bathroom.

A Target-exclusive, these towels from the Threshold line max out at $12 a piece and come in many colors.

Lauren Savoie/Business Insider

The towels are your standard towel design: 100% cotton fabric with terry construction and a textured border. It's not entirely clear what, if anything, makes these towels antimicrobial. They are, however, Standard 100 by Oeko-Tex certified, meaning they have been independently tested for more than 100 harmful chemical substances.

I've had three of these towels for almost seven years, and they've held up well. I have noticed some fraying, but they're still plenty soft and absorbent. If you're looking for colorful, comfortable towels at an affordable price point, these are the ones to buy.

Best quick-dry

Pottery Barn Hydrocotton Organic Quick-Dry Bath Towel

The Hydrocotton Organic Bath Towel from Pottery Barn has a soft, extra fluffy, and substantial feel and it dries surprisingly quickly despite its weight.

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What we like

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Fluffy
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Made from organic cotton
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Dries quickly
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Available in many colors
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Can be monogrammed

What we don&#;t like

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Loose threads may emerge after multiple washes

Specifics

Material:
100% organic long staple Turkish Cotton
Weight:
500 GSM
Sizes:
28" x 55"; 40" x 72"
Coordinating pieces:
Bath sheet, hand towel, washcloth

I usually associate quick-drying towels with thin or textured construction, but this towel from Pottery Barn proves you can enjoy a fluffy, moderately thick feel without compromising drying ability.

On average, the towel took between 3 and 3.5 hours to air dry. Our picks for the best waffle towel and best Turkish towel below actually dried faster. However, we're designating this Pottery Barn design as our best quick-dry pick because it also has the traditionally soft and fluffy cotton terry feel that most people are looking for.

The Hydrocotton Organic Bath Towel from Pottery Barn has a soft, extra fluffy, and substantial feel and it dries surprisingly quickly despite its weight.

Connie Chen/Business Insider

The towel retains its softness after multiple washes because it's made from 100% Turkish, GOTS-certified cotton and with untwisted yarns. Forrest said, "To make a towel, the yarns are twisted together, and the more the yarn is twisted, the harder and less absorbent the towel becomes. But, if the towel is constructed with very little twist or with no twist, the outcome is a fluffier towel that will dry more efficiently because there is simply space between the yarn so each strand can dry."

That being said, I did notice a few loose threads emerge after I took it out of the dryer. We'll continue to do more washing and drying tests and monitor whether more threads come out.

Best Turkish

Coyuchi Mediterranean Organic Bath Towel

Lightweight and tightly woven, the Coyuchi Mediterranean Organic Towel is made from organic Turkish cotton that not only looks great but also ticks all the boxes for comfort, absorption, and thoughtful production standards.

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What we like

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Lightweight
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Absorbent
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Sustainably made (GOTS and Made Safe certified)
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Stylish
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Can also be a beach towel

What we don&#;t like

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Thin
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Fringed edges can tangle or unravel

Specifics

Material:
100% organic Turkish Cotton
Weight:
320 GSM
Sizes:
28" x 54"; 39" x 71"
Coordinating pieces:
Beach towel, hand towel, washcloth

Turkish (also known as Hammam or Fouta) towels are characterized by their traditional flat weave and knotted fringes. Coyuchi's Mediterranean towel is a thoughtful and beautiful interpretation, made from Turkish-grown and woven organic cotton and available in five coastal-inspired colors. Its fringes are soft, thick, and hand-knotted.

While thin, the towel is tightly woven and sturdy. It's not soft or fluffy like a cotton terry towel, which means it can also double as an effective beach towel since sand slides right off the woven surface.

Turkish towels aren't for everyone, but they dry quickly and are very lightweight and packable, making them the best towels for traveling. I brought this towel on many recent road trips, and it barely took up any space.

The Coyuchi Mediterranean Organic Towel is a lightweight, tightly woven towel made from organic Turkish cotton that is also quick-drying and very packable.

Connie Chen/Business Insider

The main con I discovered is that the fringed edges can get tangled in the wash or unravel. It also seems to bleach more easily than the other towels I tested; if I could go back, I'd probably choose white to hide any potential bleach stains.

Coyuchi only uses GOTS-certified organic cotton, which certifies that every part of the supply chain is free of toxic chemicals and meets social standards for worker conditions. It also takes back products to be mended, cleaned, and resold to reduce textile waste. Thanks to practices like this, the towel is sold at a premium price, but you'll know exactly what your money is going toward.

Best waffle

Onsen Waffle Weave Bath Towel

The Onsen Bath Towel is one of our top recommended towels. It is a lightweight and resilient waffle-weave option that absorbs water well but doesn't drag or hang heavy like other waffle towels.

Check price at Amazon

Check price at Onsen

What we like

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Light
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Dries quickly
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Durable
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Comfortable texture

What we don&#;t like

con icon Two crossed lines that form an 'X'.
Thinner
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Less soft than traditional towels

Specifics

Material:
100% Supima cotton
Weight:
400 GSM
Sizes:
31" x 57"; 38" x 67"
Coordinating pieces:
Bath sheet, hand towel, washcloth

Fluffy, thick terry towels can sometimes feel stifling, especially if your body temperature runs hot or you live in a warm climate. Onsen's bath towel is a great alternative because it's thin, light, and quick-drying but still highly absorbent and comfortable.

It's made from 100% Supima cotton, which is a fiber that's strong yet soft. Adding to the towel's durability is a relaxed waffle-weave construction that seems to stretch and adapt to however you handle the towel. Though I could see the thin, individual fibers, I was impressed with how the towel never came out of the wash with frayed or loose threads. It also never snagged on my jewelry, which was a joyous revelation since I keep my earrings and nose ring on in the shower, and they can catch even on terry towels. Meanwhile, the bonded 2-inch edges provide structure to the flexible fabric.

The Onsen Bath Towel is a lightweight and resilient waffle-weave option that is also highly absorbent.

Connie Chen/Business Insider

Though it has the measurements of an average-sized bath towel, it dries quickly and takes up much less space, making it a good travel towel. And unlike other waffle weave products we've tried, the Onsen towel doesn't shrink in the wash.

The lattice texture can take some getting used to, but overall the material feels pleasant and springy. The towel also absorbed water from my skin without clinging to it, a combination especially welcome in humid weather.

What to look for in a bath towel

The biggest factors to consider when buying the best towels are absorbency, drying time, and durability.

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There are several factors you should take into consideration while shopping for a new bath towel:

Materials

Our favorite bath towels are all made from cotton, but there are many differences between the types of cotton used that impact the texture of your towel. Here are some common terms to look out for:

Long-staple cotton: Compared to short-staple cotton, long-staple cotton has longer, silkier fibers, which ultimately result in smoother and stronger yarn. Bath towels made from long-staple cotton will feel soft yet durable, and they're more resistant to fraying or pilling. According to &#;&#;Karen Leonas, a professor of textile sciences at the Wilson College of Textiles, NC State University, the industry definition of long-staple cotton is a fiber length of 1.15-1.22 inches.

Extra-long staple cotton: As the name suggests, extra long-staple cotton has even longer fibers than long-staple cotton. As a result, it's smoother, more flexible, and more resistant to pilling than long-staple cotton. Extra-long staple cotton is one of the best towel materials you can buy.

Turkish and Egyptian cotton: "Turkish" and "Egyptian" cotton refer simply to where the cotton is sourced from, not necessarily its quality and strength.

Pima and Supima cotton: Pima and Supima cotton are the same thing &#; Supima is merely the trademark name &#; and refers to extra-long-staple cotton that is grown only in the US and has a fiber length of at least 1.5 inches.

Combed and ring-spun cotton: With combed cotton, the cotton fibers are treated before they are spun into yarn. They are brushed to remove shorter fibers and any impurities. With ring-spun cotton, the fibers are spun and twisted together to create longer, stronger threads. The two terms can be independent of each other: combed cotton isn't necessarily ring-spun, and vice versa. It's also possible for both techniques to be present in your cotton towel. Either way, combed and ring-spun are ways to make the cotton, and thus your bath towel, softer and stronger.

Absorbency and drying speed

The best bath towel will efficiently dry off your whole body in just a few pats, but high absorbency may come at the cost of drying speed &#; the most absorbent towels tend to be heavier and take longer to dry.

To assess absorbency, look at material (cotton is best) and GSM (grams per square meter). GSM stands for grams per square meter and is a measure of towel density. The higher the GSM, the heavier and more absorbent the towel is, and the longer it will take to dry. "Typically, the higher the GSM (900 is considered very high), the more luxe and plush the towel. A lower GSM (300 would be pretty low) indicates a lighter weight and more quick-drying towel," said Emily Forrest, an expert on towels at the wedding registry site Zola. She says the best towels usually have a GSM between 400-600; not too thick and not too thin.

Size

Bath towels usually measure 28 to 31 inches wide and 54 to 58 inches long. They're designed to wrap comfortably around the shoulders and torso of an average person, but depending on your height, size, and personal preferences, you may need to pay closer attention to the towel's dimensions. If bath towels feel small, try shopping for bath sheets instead, which are usually 35 to 40 inches wide and 68 to 72 inches long.

Durability

Since you'll use your towel every day, fabric strength is of utmost importance. You'll want something that can stand up to hundreds of uses in a year and doesn't fray or get scratchy. Long-staple and extra long-staple cotton, with their long fibers, are strong and resistant to fraying and pilling. The type of weave also affects strength. Our favorite waffle towel, for example, has a stretchy and adaptable construction that's also extra durable and never seems to come loose.

Certifications

Oeko Tex: You may notice that some of our best towel picks have an Oeko Tex certification. This label means the final product has been independently tested for more than 100 harmful chemical substances and is safe for human use. While it's not the only certification out there, it's widely used and known in the textile industry. Our experts say you should look for the Oeko-Tex Standard 100 certification for basic safety, but if you also care about manufacturing, look for STeP by Oeko Tex. It checks for environmentally friendly, socially responsible, and safe practices all along the production process.

GOTS: The Global Organic Textile Standard (GOTS) is another certification used specifically for organic textiles. GOTS-certified sheets contain at least 95% certified organic fibers and meet environmental and social standards at every stage of processing and manufacturing.

How we tested the best bath towels

As part of our testing methodology for the best towel, we used each in real-life conditions.

Connie Chen/Business Insider

In our search for the best towel, we tested 15 products and put them through the same tests:

Absorbency: I used each towel to dry my entire body after a shower and wring out water from my wet hair (I have thick, medium-coarse hair). I repeated this test multiple times over the course of several months.

Drying: I timed how long each towel took to dry completely when hung normally on a towel bar.

Comfort: The best towel should be cozy and comfortable to use. I noted softness, fluffiness, and thickness and how the towel clung to or wicked water off damp skin.

Durability: I washed each towel and evaluated it for shrinkage, fraying, color loss, and roughness over time.

Bath towel FAQ

This tag shows many of the terms you may see when shopping for towels.

Connie Chen/Business Insider

What is the difference between bath sheets and bath towels?

The towels we test and review here are bath towels and typically measure around 28 to 31 inches wide and 54 to 58 inches long. Bath towels are designed to drape around your shoulders or comfortably wrap around your body, but if you want even more coverage, you'll want the much larger bath sheet. Bath sheets typically measure 35 to 40 inches wide and 68 to 72 inches long.

Keep in mind that the increase in size also means bath sheets are more expensive and take longer to dry than bath towels. Read more in our bath towels vs. bath sheets guide.

How often should I wash my bath towels?

Wash your towels before you use them for the first time and then after every three to four uses. A bath towel may seem relatively clean since you only use it to dry off after a shower, but that's actually not the case: towels provide a rich environment for bacteria to build up and grow.

"Think about when you dry yourself off with your towel &#; you are collecting oils and skin, and so you want to wash your towels every few uses. [That's also] why it's important to have a stocked linen closet," Forrest said.

What is the best way to wash towels?

For a regular clean, use warm or hot water and a small amount of detergent in the washing machine. Be warned that too much detergent can lead to residue buildup, which affects the towel's absorbency and fluff. In addition, manufacturers often add finishes or softeners to the towel, further contributing to buildup.

For a deeper clean, wash it in a hot cycle with a cup of white vinegar, and then run it in a second wash cycle with half a cup of baking soda.

After washing, you can toss it in the dryer on low or medium heat. Add a wool dryer ball to help with drying efficiency and soften the fabric. Be sure to clean the lint trap after each use, as towels are prone to shedding. Line drying is an option, too.

How long do towels last?

It depends on how often you rotate your towels out as well as the material they're made out of. Generally, bath towels should last at least a couple of years with good maintenance. If there's excessive fraying, it doesn't feel as soft or fluffy as it used to, or if there's a lingering smell you just can't seem to get rid of, then it's probably time to buy a new towel.

How should I store bath towels when not in use?

Hang your towel on a hook or towel bar when not in use, making sure the towel has plenty of space for air to circulate. This speeds up drying time and prevents mildew growth.

For clean, dry towels meant for longer-term storage, you can fold or roll them, then stack them in your linen closet or cabinet. However you choose to arrange them, it's important to make sure the storage space is cool and dry and that your towels are completely dry before you store them away.

Why do my towels smell?

If a wet towel is left bunched up in the hamper or on the ground, mildew starts to grow, leading to a musty smell. To avoid mildew, hang your towel right after use so it has the space and time to dry completely.

If it still smells, use our deep clean method: wash it in a hot cycle with a cup of white vinegar, and then run it in a second wash cycle with half a cup of baking soda. Dry it in a machine or hang it up to line-dry.

Why do my towels stain or become discolored?

There are a couple of possible culprits for stains and discoloration:

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Skincare products that contain benzoyl peroxide. People who regularly use benzoyl peroxide products may want to consider sticking to white or light-colored towels.
Using fabric softener or bleach in the washing machine. Even if you don't actively add bleach, leftover bleach in the dispenser can sometimes leak into the current load.

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