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Your Position: Home - Booths Design & Executing - What is the function of a display stand?

What is the function of a display stand?

Author: yong

Dec. 30, 2024

Display stand

Shop fitting

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A point-of-sale display assembled by a contract packager Display stand for postcards Display stands for statues in museum

A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales.[1]

Artwork or statuary may also have a display stand to hold items securely for viewing.

Features

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From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design.

Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly and convenient transportation.[2][3][4][5]

Display stands are commonly manufactured from corrugated fiberboard, fluted polypropylene (aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.

Want more information on Floor Display Stands? Feel free to contact us.

See also

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References

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  • Display stands at Wikimedia Commons

Comprehensive guide to types and functions of display stands

&#;.What Are Display Stands?

Display stands are essential tools in the retail and exhibition industries. They serve as platforms to showcase products, attract customers, and enhance brand presence. Whether you're displaying jewelry, electronics, or promotional materials, a well-designed stand can make all the difference.

&#;.Importance of Display Stands in Retail and Exhibitions

Have you ever walked into a store and been drawn to a product because of its neat, eye-catching display? That&#;s the power of a display stand. These stands make products more accessible, guide consumer attention, and create a professional appearance in any setting.

&#;.How Display Stands Influence Consumer Behavior

Strategically positioned stands can drive impulse purchases and foster a sense of urgency. A good display not only highlights a product's best features but also enhances the overall shopping experience.

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